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penelitian Operasional/Operational Research (OR) adalah penelitian yang bertujuan memberikan solusi terhadap masalah-masalah operasional dalam pelaksanaan program atau kegiatan yang hasilnya dipergunakan untuk membantu pemecahan masalah tersebut dengan tetap menggunakan metode ilmiah. OR didasarkan kepada permasalahan yang ditemukan di lapangan yang memang memerlukan penelitian untuk memecahkan…
This is not a book designed to tell readers about the classic theories of management. There are already many good books that do so. Instead, this book sets down in explicit fashion just what it is that a manager must do if he is to achieve profitable results. In so doing, this text does not overlook the classic rationale of "plan-act-control," Neither does it slight the justified stress that s…
Why are some companies able to focus on the important points, while others fight internal battles, obsess over trivia, and let opportunities pass them by? According to Hulbert, Capon, and Piercy, when companies succeed it is often because every single person in every department -- from Sales to Human Resources to Finance -- has one paramount goal: to win and keep customers. Many of today's comp…
A well-balanced illustration of the concepts that surround the strategic management of intellectual capital and knowledge, with interesting and relevant papers arranged into logical sections chapters throughout the book. Managing Information An excellent overview of the range of theoretical perspectives and research undertaken to date ... One of the most useful aspects of the book is that the k…
This is the fourth edition of Frank Bradley' s ' original' "International Marketing Strategy" textbook. It continues to be structured around a comprehensive five stage managerial model of international marketing decision making at all stages of the enterprise life cycle. "International Marketing Strategy" "4th edition" has been extensively rewritten and is based on the most recent research, exa…
ekonomi mikro terapan atau ekonomi manajerial (manajerial ekonomics) kerap kali didefinisikan secara berbeda beda,tetapi perbedaan - perbedaan tsb. biasanya soal "bahasa" saja karena pada hakikatnya "substansi"-nya tetap sama.