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This book has been written for a one-semester or two-quarter introductory course in calculus for students of business or the social sciences who have had one to two years of algebra. Applications in the fields of accounting, economics, finance, and management have been emphasized. Because most students take calculus in the freshman or sophomore year, basic applications have been chosen.
This text spans all of the basic principles of successful marketing. It presents/explains the marketing plan for the successful Honda Accord, integrates the topic of international marketing throughout the book, and includes a supplements package geared to both students and lecturers. Chapters on competitive advantage, branding and direct marketing feature in the text along with a discussion of …
This work is written for people, mainly students, who want to know how the relationship and the traditional marketing approach (in combination) affect the development of effective and efficient marketing plans. This holistic approach is illustrated with "real-world" examples.
Jurnal Ilmiah Administrasi Publik diterbitkan oleh Jurusan Ilmu Administrasi Publik Fakultas Ilmu Administrasi Universitas Brawijaya, dua kali dalam setahun, yaitu Bulan Juni dan November. Tujuan ppenerbitan ini adalah untuk meningkatkan kuantitas dan kualitas pengembangan Ilmu dministrasi Publik, serta menyebarluaskan kajian Ilmu Administrasi Publik, sekaligus sebagai wahana dan praktik Admini…
Dasar-dasar pemasaran dirancang untuk membantu mahasiswa mempelajari dan menerapkan konsep dasar serta praktik pemasaran modern sebagaimana digunakan dalam berbagai kesempatan: dalam perusahaan produk dan jasa, pasar konsumen dan bisnis, organisasi yang mencari laba dan nirlaba, perusahaan domestik dan global, serta bisnis kecil dan besar.