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Marketing Management : A Cultural Perspektif

Culture pervades consumption and marketing activity in ways that potentially benefit marketing manager. Marketing management provides a comprehensive account of cultural knowledge and skills useful in strategic marketting management.
In making these cultural concepts and framework accesible and in discusing how to use them, this edited textbook goes to beyond the identifications of historical, socio-cultural, and political factors and their effect on market outcomes

Ketersediaan
20162680658.8 PEN m 2012 k.1Fadel Muhammad Resource Center (Ilmu Terapan dan Teknologi)Tersedia namun tidak untuk dipinjamkan - Missing
20173129658.8 PEN m 2012 k.2Fadel Muhammad Resource Center (Ilmu Terapan dan Teknologi)Tersedia namun tidak untuk dipinjamkan - Missing
Informasi Detail
Judul Seri
-
No. Panggil
658.8 PEN m 2012
Penerbit
New York : Routledge.,
Deskripsi Fisik
xxxviii, 540 halaman . ; Ilus . ; 25 cm.
Bahasa
ISBN/ISSN
978-0-415-60682-0
Klasifikasi
658.8
Tipe Isi
text
Tipe Media
unmediated
Tipe Pembawa
volume
Edisi
-
Subjek
Management
Manajemen
Manajemen Pemasaran
Marketing Management
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait
Lampiran Berkas
Tidak Ada Data
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