Abstract The purpose of this literature review is to evaluate the impact of city branding on various factors such as city image, city brand personality, and tourists' decisions to visit the ci…
RINGKASAN Moh. Ibram Malik, Program Magister Ilmu Administrasi Bisnis Universitas Brawijaya Malang, “Pengaruh City Branding “The soul of Madura” Terhadap City image Dan City brand pers…
The main purpose of this study is to understand the influence of citi branding toward city image and its impact on the intention to visit and decision to visit. The samples useed in this study were…
Penulisan tesis dengan judul “Pengaruh City Branding Terhadap City Image serta Dampaknya Pada Intention to Visit dan Decision to Visit” merupakan sebuah study kajian khusus terhadap strategi ci…