Abstract The purpose of this literature review is to evaluate the impact of city branding on various factors such as city image, city brand personality, and tourists' decisions to visit the ci…
RINGKASAN Moh. Ibram Malik, Program Magister Ilmu Administrasi Bisnis Universitas Brawijaya Malang, “Pengaruh City Branding “The soul of Madura” Terhadap City image Dan City brand pers…