The Influence of Perceived Ease Of Use, Discount, Perceived Usefulness On Intention to Use Grab Application and it's Impact on Purchase Decision of Grab Services

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The Influence of Perceived Ease Of Use, Discount, Perceived Usefulness On Intention to Use Grab Application and it's Impact on Purchase Decision of Grab Services

Ritonga, Nursakinah - Nama Orang;

The purpose of this research is to explain and analyze the influence of perceived ease of use, discount, perceived usefulness on intention to use the grab application and its impact on grab service purchasing decisions. this study uses a quantitative approach using explanatory research. the population of this study is undergraduate students in business administration study programs for 2017 and 2018 faculty of administrative sciences, Universitas Brawijaya, Malang. with a total of 734 people. to determine the sample of the population, researches used the Yamane formula to obtain the number of respondents as many as 90 people. the sampling technique of this study is non probability sampling technique with the number of samples taken proportionally following the number of students in 2017 and 2018. the method of data collection used a questionnaire distributed to the respondent classes and calculated using a likert scale. data analysis methods consist of test instruments, research requirements testing and hypothesis testing with path analysis by SPSS. the result of this study indicate that the perceived ease of use, discount, perceived usefulness has a positive and significant effect on the intention to use Grab application. in addtion the variable perceived ease of use, discount, intention to use Grab application also has a positive and significant influence on purchasing decisions. while the perceived usefulness variable has not significant effect on purchasing decisions

Ketersediaan

20191710 P 658.82 RIT t 2019 k.1 Fadel Muhammad Resource Center (Teknologi dan Ilmu Terapan) Tersedia

Informasi Detail

Judul Seri: -
No. Panggil: P 658.82 RIT t 2019
Penerbit: Malang : Program Magister, Fakultas Ilmu Administrasi, Universitas Brawijaya., 2019
Deskripsi Fisik: -, 15 halaman . : ilustrasi . ; 29 cm.
Bahasa
ISBN/ISSN: -
Klasifikasi: 658.82
Tipe Isi: text
Tipe Media: unmediated
Tipe Pembawa: -
Edisi: -
Subjek: TESIS
Promosi Merek Penjualan
Promosi
persepsi Kemudahan Penggunaan
Sales Promotion
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Nursakinah Ritonga

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