Texts

Pengaruh City Branding Terhadap City Image Serta Dampaknya Pada Intention to Visit dan Decision to Visit : Survei Terhadap Pengunjung Domestik yang Melakukan Kunjungan ke Kota Yogyakarta

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The main purpose of this study is to understand the influence of citi branding toward city image and its impact on the intention to visit and decision to visit. The samples useed in this study were 280 domestic visitors there is a tourism destination in Yogyakarta City and they aware of "Jogja istimewa" as a brand of Yogyakarta City. it is the destination tourism taht located on seven destinations consist of Keraton Yogyakarta, Pagelaran Keraton, Malioboro, Museum Benteng Vredeburg, Taman Sari, Taman Pintar, and Gembira Loka Zoo. Structural Equation Model (SEM) base on Partial Least Square (PLS)is used to analyze and measure the degree between the independent variable and dependent variable. Yhe findings revealed that city branding has a significant effect toward city image and intention to visit, however city branding also influenced on decision to visit incidentally. moreover, it indicates that city image has a significant effect on intention to visit and decision to visit. last but not least, the intention to visit has a significant effect on decision to visit.

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Ketersediaan

20190856

P 658.802 PUT p 2018

Fadel Muhammad Resource Center (Ilmu Terapan dan Teknologi)

Tersedia

Informasi Detail

Judul Seri

-

No. Panggil

P 658.802 PUT p 2018

Penerbit

Malang : Program Magister, Fakultas Ilmu Administrasi, Universitas Brawijaya., 2018

Deskripsi Fisik

-, 31 halaman : ilustrasi ; 29 cm

Bahasa

ISBN/ISSN

-

Klasifikasi

658.802

Tipe Isi

text

Tipe Media

unmediated

Tipe Pembawa

-

Edisi

-

Subjek

Journal
Revisit Intention
Jurnal Tesis
city image
decision to visit
cit branding

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Endhar Widjaya Putra

Versi lain/terkait

Lampiran Berkas

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