The Effect of Marketing Mix for E-commerce on Customer Online Behaviour: Study on Language Services Provider

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The Effect of Marketing Mix for E-commerce on Customer Online Behaviour: Study on Language Services Provider

Fakhrurozi, Rizqi Nur - Nama Orang;

Marketing mix is part of marketing science that can be managed by a company to influence customers' behaviour. This research was aimed to analyze and explain the effect of marketing mix on customer trust, purchase decision, customer satisfaction and behavioral intention. In other words, it was aimed to figure out costumers' experience before purchase, during purchase decision making, and after purchase. The research was conducted at excellent translation, a company which focused its marketing on online marketing. A total of 145 customer were selected using random sampling technique. SmartPLS was used for data analysis, from which a significance level of 0,05.

Ketersediaan

20180698 P 381.33 FAK e 2018 k.1 Fadel Muhammad Resource Center (Ilmu Sosial) Tersedia

Informasi Detail

Judul Seri: -
No. Panggil: P 381.33 FAK e 2018
Penerbit: Malang : Program Magister, Fakultas Ilmu Administrasi, Universitas Brawijaya., 2018
Deskripsi Fisik: -, 15 halaman . : - . ; 29 cm.
Bahasa: Indonesia
ISBN/ISSN: -
Klasifikasi: 381.33
Tipe Isi: text
Tipe Media: unmediated
Tipe Pembawa: volume
Edisi: -
Subjek: Marketing
Pemasaran
Jurnal
Journal
Customer Satisfication
Behavioral Intention
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Rizqi Nur Fakhrurozi

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