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Faktor-Faktor Perceived Ease Of Use Dan Dampaknya Terhadap Intention To Use Teknologi Informasi Berbasis Website (Studi Pada Umkm Industri Kreatif Sub Sektor Fashion Di Malang)
This research aimed to find out what extent the readiness of creative industrial UMKM of fashion sector in MLang on the use of website-based information technology readiness and technology acceptance model, along with perceived enjoyment. These there variables were arranged to be one model and tested using the basic theory on the previous research. Based on theappointed variables and the designed hypotheses, this research belonged to explanatory research. the research used 30 distros or clothing stores in Malang city as the samples and the data analysis was done by using GSCA. The analysis result indicated that variables of discomfort and insecutity had a negative impact on perceived ease of use.
20172773 | P 338.642 UTA f 2017 k.1 | Fadel Muhammad Resource Center (Ilmu Sosial) | Tersedia namun tidak untuk dipinjamkan - Missing |
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