Gaya APA

Kotler, Philip, BES, Fernando Trias De. (2003). Lateral Marketing : New Techniques for Finding Breakthrough Ideas (-). Canada: Wiley.

Gaya Chicago

Kotler, Philip, BES, Fernando Trias De. Lateral Marketing : New Techniques for Finding Breakthrough Ideas. - Canada: Wiley, 2003. Texts.

Gaya MLA

Kotler, Philip, BES, Fernando Trias De. Lateral Marketing : New Techniques for Finding Breakthrough Ideas. - Canada: Wiley, 2003. Texts.

Gaya Turabian

Kotler, Philip, BES, Fernando Trias De. Lateral Marketing : New Techniques for Finding Breakthrough Ideas. - Canada: Wiley, 2003. Texts.