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Y GEN'S ONLINE BUYING BEHAVIOR : INDONESIAN CASE
Indonesian Y Generation is considered as a group of people that most contribute on the growing of online shopping activity in Indonesia. The aim of this study is to analyze factors that affect Indonesian Y gen's online buying behavior. This study used Elevia site as specific online shopping site and used Elevenia ID Facebook fan page as research objecy to find the population.
20171811 | P 381.142 PUS y 2017 k.1 | Fadel Muhammad Resource Center (Ilmu Sosial) | Tersedia namun tidak untuk dipinjamkan - Missing |
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