Texts

THE INFLUENCE OF MARKETING MIX ON CONSUMERS PSYCHOLOGICAL FACTORS AND ITS IMPACT ON PURCHASING BEHAVIOR : Survey on Consumer of PT. Kendali Putra Surabaya

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The strong competition in order to lead the market has driven companies to improve their marketing strategy. It is important that marketers know and understand psychologicla factors that influence consumers to buy a certain product. By understanding the psychological factors, marketers can apply what kind of strategy is suitable with consumer behavior. The influence marketing mix on psychological factors has proven that these factos apparently influence consumers' purchasing behavior.

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Ketersediaan

20163567

TES 658.834 MAR i 2013

Fadel Muhammad Resource Center (Teknologi)

Tersedia namun tidak untuk dipinjamkan - Missing

Informasi Detail

Judul Seri

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No. Panggil

TES 658.834 MAR i 2013

Penerbit

Malang : Program Magister, Fakultas Ilmu Administrasi, Universitas Brawijaya., 2013

Deskripsi Fisik

-, 136 halaman, -; 29 centimetre

Bahasa

ISBN/ISSN

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Klasifikasi

658.834

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

THESIS
Influence of Marketing Mix on Consumers
Consumers Psychological Factors
Consumers Purchasing Behavior
Impact on Purchasing Behaviors

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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