Texts

Marketing today's academic library: a bold new approach to communicating with students

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In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.rnrnMost library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews’ personal and compelling presentation will assist readers inrnrn Challenging and rethinking their marketing strategiesrn Demonstrating their value through applied relevancern Focusing on the needs of the student and their expectationsrnrnWritten in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.

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Ketersediaan

20161509

021.7 MAT m 2009

Fadel Muhammad Resource Center (Komputer, Informasi, Karya Umum)

Tersedia namun tidak untuk dipinjamkan - Missing

Informasi Detail

Judul Seri

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No. Panggil

021.7 MAT m 2009

Penerbit

United States of America : American Library Association., 2009

Deskripsi Fisik

xv, 171 hlm.; ilus, 24, 5 cm.

Bahasa

ISBN/ISSN

978-0-8389-0984-3

Klasifikasi

021.7

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Academic libraries-marketing
Academic libraries-public relations
Libraries and Student

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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