Texts

Marketing Library and Information Services: International Perspectives

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The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level.rnrnThe book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

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Ketersediaan

2016715

PUB-711.554-MUR-i-2016-k.1

Fadel Muhammad Resource Center (Kesenian, Olahraga)

Tersedia namun tidak untuk dipinjamkan - Missing

Informasi Detail

Judul Seri

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No. Panggil

020.068 8 GUP m 2006

Penerbit

Germany : K. G. Saur Verlag Gmbh., 2006

Deskripsi Fisik

xv, 219hlm.; 29 cm.

Bahasa

ISBN/ISSN

978-3-598-11753-4

Klasifikasi

020.068 8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Library-marketing
Strategi Pemasaran
Library-information services
Pemasaran Perpustakaan

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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