Texts

SOCIAL MARKETING TO PROTECT THE EVIRONMENT

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Social marketing has been around--at least in concept--for 40 years now, since twi yougn marketing professors named Philip Kotler and Gerald Zaltman first proposed it in 1971. Regrettably, four decades later, it remains a poorly understood and highly underutilized method for helping people embrace behaviors that are in their and society best interests', including behaviors that can move us toward more sustainable lifestyles. I have high hopes that Social Marketing to Protect the Environment will prove pivotal in advancing a more widespread applications of social marketing, at least with regard to influencing more sustainable lifestyles.

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Ketersediaan

20162874

658.802 MCK s 2012 k.1

Fadel Muhammad Resource Center (Teknologi)

Tersedia namun tidak untuk dipinjamkan - Missing

Informasi Detail

Judul Seri

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No. Panggil

658.802 MCK s 2012

Penerbit

Los Angeles : SAGE Publications, Inc.., 2012

Deskripsi Fisik

xiv, 237 hlm. Ilus. ; 26 cm.

Bahasa

ISBN/ISSN

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Klasifikasi

658.802

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Green Marketing
Social Marketing

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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