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A Literature Review: Unraveling the Dimensions of Food Quality and Its Influence on Consumer Satisfaction
ABSTRACT
This research examines food quality dimensions and their impact on
customer satisfaction, a topic often seen through a Western lens. By
delving into menu variety, taste, presentation, temperature, and freshness,
we provide a comprehensive review of food quality aspects. Notably, this
study fills a research gap by emphasizing Asian perspectives, broadening
the understanding beyond Western viewpoints. Methodology comprises
review of literature spanning a range of scholarly articles and research
journals delving into the discourse of food quality and customer
satisfaction. Our findings highlight the significance of diverse menus,
sensory taste attributes, and aesthetic presentation in shaping consumer
expectations. Furthermore, the importance of food temperature and
freshness in determining satisfaction is emphasized. This research
crucially blends varied cultural insights with universal food standards,
promoting a nuanced approach in the global food industry to optimize
customer contentment.
Keywords: Food quality, consumer satisfaction, dimensions of food quality
20242207 | P 658,8 PER l 2024 K1 | Fadel Muhammad Resource Center (Ilmu Terapan) | Tersedia |
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